BMW Group UK is the Official Vehicle Partner for the Rugby Football Union in an exciting new partnership that began on September 1, 2012.
BMW Group UK will invest in various levels of the elite game through an integrated partnership to become the Official Vehicle Partner of England Rugby, title sponsors of England’s elite age grade development programme and front of shirt sponsors of the England Under-16, Under-18 and Under-20 squads.
The partnership sees the world’s leading premium automobile manufacturer make a significant investment in the continued development of the next generation of English players.
Outside of its commitment to development and support of the England teams, BMW Group UK will also engage rugby supporters and BMW and MINI customers through the RFU’s digital channels and at Twickenham Stadium on international match days.
Sophie Goldschmidt, RFU Chief Commercial Officer, said: “We are delighted to be entering into a new partnership with BMW Group UK, a company renowned both for the excellence of its vehicles and for supporting the development of athletes. As one of the leading global automotive brands who pride themselves on performance, we are really looking forward to working with them at various levels from September.”
Tim Abbott, Managing Director of BMW Group UK, added: “This new partnership is an excellent result for the RFU, BMW, our dealers, customers and, crucially, anyone who plays or follows rugby. The game is a perfect brand fit for us and this news comes as a natural extension of the work we have already done to support some of the UK’s leading sports stars."
England Head Coach Stuart Lancaster has overseen the development of English players over the last four years in his role as RFU Head of Elite Player Development. “Putting in place the right player development programmes is critical if we are to make England successful, not just in 2015 but beyond,” said Lancaster. “We are now seeing the fruits of our age grade representative structure and BMW’s support of that will be a massive boost to them.”
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At December 31, 2010, the BMW Group had a workforce of approximately 100,000 employees.
BMW in the UK
- BMW Group contributes £1.2 billion p.a. directly to UK GDP
- Around £1 billion invested in MINI UK manufacturing since 2000 and a further £500 million to be invested by 2014
- £2.4 billion p.a. of car, engine and related exports from UK
- £1 billion spend p.a. with UK suppliers
- Jobs: c. 7,500 direct, 11,000 people in the UK dealer network
- BMW Group supports over 46,000 jobs in the UK
More than 200 apprentices each year – growing own future talent.