Holiday Inn, the world’s best-known hotel brand, has signed a sponsorship deal worth in excess of £1m with the RFU. Starting this month (September), the three-year partnership will include high profile Holiday Inn advertising around the Twickenham ground at key international matches.

With an increasingly large and diverse audience watching rugby, Holiday Inn views the move as an opportunity to grow its customer base and maintain its leading position in an increasingly competitive market.

Nick Barton, Marketing Director of Holiday Inn UK and Ireland, commented, “This new partnership will result in a strong investment into the Union, as well as a variety of collaborative activities between both parties. The sponsorship covers international rugby games, which offers the perfect synergy for Holiday Inn as the world’s most recognised hotel brand.”

Paul Vaughan, RFU Commercial Director, said, “We are delighted to have secured this sponsorship with such a well known brand. It is a significant partnership not only for Holiday Inn and the RFU, but also for all of our clubs.”