Last season saw an exciting new development for English club and country rugby. England Rugby formed a four-year partnership with Sportev to provide exclusive video highlights of every Zurich Premiership match, the Powergen Cup and England’s Investec Challenge internationals to broadband internet subscribers all over the world.
The service was trialled with the 2001 Investec matches and was tested further with the second half of the Zurich Premiership season. During this period, an audience of over 12,000 rugby fans accessed the channel.
This month (September) sees the launch of the first full season of RFU.tv. Subscribers will be able to watch their choice of highlights of any of the season’s key talking points, whenever they like. All they need to enjoy this new service is a broadband internet connection that can be supplied by British Telecom, NTL, Telewest, Freeserve, or AOL.
