Commercial benefits of winning RWC 2003
• 20% staggered uplift on turnover. (Total RFU revenues for year to June 2003 = £71,778,000).
• Increased demand for tickets to all Twickenham major draw matches and Zurich Premiership.
• Increase in demand for hospitality suites.
• Increased demand for RWC Winners merchandise and England shirts.
• Bonus payments from sponsors where applicable.
• Assists in renewal conversations with sponsors coming to the end of their term.
• Assists in broadcast negotiations involving England internationals.
• Increases TV audiences for international and club matches.
• Assists in sourcing title sponsor for tournaments such as Churchill Cup.
• Assists in securing official partners.
• Increase in number of visitors to Museum of Rugby, Twickenham Stadium and Rugby Store.
• Increased media exposure for sponsors.
• Increase in membership to England Rugby Supporters Club.
• Increase in online ticketing and merchandise sales. |
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