Developing Commercial Revenues for your Club
Within these economic times rugby clubs are facing challenges generating sufficient income to meet the rising costs associated with running a rugby club, meaning it is more important than ever for rugby clubs to develop and diversify revenue streams.
To support clubs to develop commercial revenues, the RFU has created support resources to enable clubs to generate more revenue.
Where to start? – the basics
The following resources have been created to give clubs a starting point in considering how your club could generate more revenue.
Resources will be delivered using the following channels:
- The online tutorials are approximately 10-15 minutes in length.
- The toolkits contain lots of helpful hints and tips to get you started – download them today!
Online tutorial: Maximising Revenue from your Bar and Catering
Toolkit: Maximising revenue from your bar and catering opportunities (PDF 224kB)
Online tutorial: Effective Pricing and Packaging
Toolkit: Effectively packaging and presenting your prices (PDF 248kB)
Online tutorial: Effective Market Research and Marketing
Toolkit: Effective market research and effective marketing (PDF 228kB)
How have other clubs done it?
Clubs from across the country, large and small, have come up with a variety of ways to generate income. The examples below illustrate just a few different ways some have managed to generate income to enable their rugby clubs to thrive:
www.sserugby.com/rugby-energy – An energy package for clubs delivered through Utility Aid, an independent energy consultancy. The overall aim of SSE Rugby Energy is to build a stronger buying position for clubs through the benefits of collective purchasing.
www.englandrugbydeals.com – Has been launched for clubs to access RFU Partner offers and discounted deals for all common areas of spend in the daily running of clubs.
www.sustainableclubs.co.uk – Provides guidance to help community sports clubs use environmental sustainability to reduce their running costs. It contains a range of advice from understanding how much energy a club uses through to identifying, prioritising and funding sustainability projects.