Using the Local Media
Local media relies on stories about the community and therefore your club can create such stories. Engaging the local media does involve some work and time but once relationships are created, can be very rewarding.
Providing structured match reports on a weekly basis would be a good start but there is far more that you could do, or indeed may well already be doing. See this step-by-step guide to engaging the media (PDF 40kB) for ideas on generating newsworthy stories and getting these covered by your local media.