England fans are keen to invest in the game and eager to get close to the England team. To provide them with exclusive coverage, last November we launched the Gillette Rugby Podcast, a weekly ten minute audio magazine downloadable to iPods and computers. The podcast was number one in the iTunes chart during the RBS 6 Nations and the service was provided daily throughout England’s Rugby World Cup campaign.
We have continued our campaign against black market ticket operators. We have cracked down on unauthorised sales breaking the terms and conditions of sale of Twickenham international tickets, cancelling those found on website auctions and imposing sanctions on clubs, Constituent Bodies (CBs) and individuals contravening terms of sale. We will keep doing this in order to ensure that tickets go to the right people and that we minimise any profiteering by unscrupulous third parties. Importantly, we will continue to educate buyers not to buy tickets or packages that may not exist.
We have also undertaken a review of the Official Hospitality Licensee scheme and, at the time of writing, we are going through the process of analysing a large number of bids from companies applying to become official licensed operators from the 2008/09 season. This underscores our continued commitment to ensuring that club members can attend Twickenham internationals and not just those who can afford inflated prices through tickets sold on the black market.
Members of the England Rugby Supporters Club, as part of their membership, can apply through a ballot for Twickenham international tickets. The club has celebrated its fourth birthday and, with the Junior Supporters Club, was rebranded last November giving it a distinctive appeal to the 21,000 senior and 1,500 junior members.
Merchandise sales were ahead of last year but still behind budget due to the impact of England performances on the pitch. Sales have already improved with World Cup success and should continue to build with vigorous marketing initiatives, including regular mailings of catalogues to 10,000 potential customers, advertising in the rugby press, an expanded range and the impending new destination Rugby Store in the Twickenham Stadium South Stand. The new shirt for 2007/08 has both its fans and its critics but the sales speak for themselves and in advance of this year’s RWC campaign we were well ahead of 2003 when we launched the new shirt for that Rugby World Cup.

Paul Vaughn
Business Operations Director