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Annual Report 2007

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Annual Report 2007

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THE RFU’S EXTENDED BUSINESS VENTURES AIM TO PROVIDE AN ALL EMBRACING SERVICE FOR RUGBY SUPPORTERS WHILE MAXIMISING REVENUE FOR THE GAME IN ENGLAND

SUBSIDIARY COMPANIES AND JOINT VENTURES

 

With the development of Twickenham Stadium’s South Stand the RFU has acquired the opportunity to create three business partnerships which will work strongly together and create a unique and versatile destination in West London for leisure, business and sport.

Twickenham Experience

The 2006/07 season brought more success for Twickenham Experience Limited (TEL), with the company, under Managing Director, Mike Wheeler, delivering a pre-tax profit of £6.93m.

Following years of sustained success for Twickenham Experience Limited, expectations for 2006/07 were high but autumn International sales were not as hoped, largely due to the dilutive effect of four back-to-back games and England’s dip in form in the run up to the series. However, Six Nations sales were very strong with highest ever sales achieved for Scotland and France, with both matches selling out in record time. Over 2,000 packages were sold for non international matches and the Heineken Cup was particularly strong.

Client satisfaction levels for corporate hospitality remained very high with 97.3% of clients rating Twickenham Experience hospitality as good or excellent, a 3.3% increase on 2005/06, whilst the perception of the match seats on offer improved with a 10% increase in the number who rated it as good or excellent.

Continued capital investment in public catering and improved quality and diversity of food outlets in the stadium have enabled TEL to increase public spend per head to an average of over £6 for each person at major3 international matches.

TEL continued to provide hospitality and public catering for all concerts held at Twickenham Stadium; 2006/07 saw The Eagles, The Rolling Stones twice and Rod Stewart play at the Home of England Rugby.

Despite continued disruption due to the rebuilding of the South Stand, Conference and Banqueting also enjoyed a successful year with a 14.7% increase in non match day revenue over the previous year.

With the opening of the new South Stand now on the horizon, TEL is gearing up for a new phase with fantastic new facilities and even higher levels of service. A co-branded brochure has been developed, in conjunction with Marriott, to promote the new facilities and TEL have jointly exhibited at a number of key industry shows. An upgraded diary management system will help in coping with the increase in business the new facilities will bring. TEL is now taking provisional Conference and Banqueting bookings for the new facilities.

All in all, 2006/07 was another successful season for TEL, cementing its position as one of the country’s leading providers of both corporate hospitality and conference and banqueting. With the South Stand development moving on at pace, there are exciting times ahead for TEL and we are confident of further success in 2007/08.


Mike Wheeler