The high profile, unique nature of the Webb Ellis Cup will help the RFU to enhance the delivery of a wide variety of participation projects as part of the Rugby Making an IMPACT strategy.

Each CB will have the Webb Ellis Cup in its territory for two or three days and they will target projects focused upon:

• INCLUSION – helping to ensure that Rugby Union is accessible to all sections of the community.
• VOLUNTEERS – the opportunity exists to help to recruit and train new volunteers as well as to reward and recognize current key volunteers who work so hard to keep Grassroots, Community Rugby Union in a healthy state.
• SCHOOL/CLUB LINKS – forming the basis of the RFU development strategy at Junior and Youth levels and the school/club relationship is crucial in ensuring that youngsters carry on their participation in Rugby Union into adulthood; events will be held at clubs and schools in all counties to help cement these links.
• THE EMPHASIS IS UPON INVOLVING NEW PARTICIPANTS TO THE GAME (participants being players, coaches, referees, teachers, spectators, administrators and volunteers of all kinds). Rugby Union is now the second most popular sport in England and recently over 750,000 people watched the England team parade the Webb Ellis Cup in London.

For further information, contact your local RFU Constituent Body Rugby Development Officer or CB Community Rugby Representative.