England has fallen short in the Cup final at the Emirates Airline Bordeaux Sevens losing 28-19 to world champion New Zealand.
New Zealand's powerful forward line shut down England's attacking opportunities and their high-tempo attack produced four tries.
The result means New Zealand hold a 10-point lead going into next week's Emirates Airline London Sevens. South Africa may still lie in third place on 98, depending on the result of their appeal against the deduction of 32 points for fielding an ineligible player.
Argentina are next on the table on 86.
Inspirational England captain Simon Amor opened the scoring from a tap penalty, chip-kicking over the defence and winning the race against Amasio Valence. Ben Gollings missed the conversion for a 5-0 scoreline.
His opposite Liam Messam levelled the scores as New Zealand swept on to attack and Amasio Valence raised the flags for a 7-5 lead.
Messam then assisted Masoe in turning over English possession and 18-year old Tanirau Latimer raced under the posts. Justin Wilson converted.
Ex-New Zealander Henry Paul scored on the buzzer, with Gollings converting, to reduce the deficit to 12-14 at halftime.
Early in the second spell Paul fell off a tackle on Messam allowing the first-time skipper to score his second and extend the lead to 21-12.
Sosene Anesi scored next for New Zealand after racing down the touchline and Wilson could have put the result beyond doubt but lost the ball forward over the line.
Substitute Kai Horstmann scored a late try for England.
England has drawn France, Scotland and Italy in their pool at Twickenham and play starts at 10:30 am on Saturday.
Find out how Simon Amor put England into the final here.
See England go for IRB Sevens glory at the Emirates Airline London Sevens, Twickenham, June 5th - 6th. Will England successfully defend their 2003 Emirates Airline London title and finish 2004 as the IRB Series champions? Save it for Twickenham. Call Ticketmaster 0870 902 0000 or visit www.ticketmaster.co.uk (Booking fees apply). Adults: �10-�16 Saturday, �10-�26 Sunday