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Powergen National Rugby Community Programme

27 January 2005

The Powergen National Rugby Community Programme is the largest rugby scheme of it's kind in the world; the scheme is designed to uncover a new generation of rugby players to follow in the footsteps of the likes of Martin Johnson, Jonny Wilkinson and Jason Robinson.

The initiative involves all 12 Zurich Premiership Clubs and is split into two areas:

Powergen Schools Tag Rugby Scheme
This is a programme aimed at Key Stage 2 school children. Each Premiership Club is responsible for delivering coaching to 24 primary schools over a six-week period. Each school receives:

  • Assembly visit
  • Four coaching sessions
  • Skills Award Session
  • Teachers' resource pack
  • Set of tag rugby equipment

Every school takes part in a tag rugby regional festival, the finals of which are played at Zurich Premiership grounds. The winning school then goes on to the national festival, held on the hallowed turf at Twickenham prior to the Powergen Cup Final on 16 April 2005.

Powergen Rugby Club Skills Roadshow
This scheme specifically targets local rugby clubs in the areas surrounding each of the 12 Zurich Premiership Clubs. A coaching roadshow visits two local rugby clubs every month for six months, each club receiving:

  • Coaching sessions from professional coaching staff and first team players
  • Question and Answer session with first team squad players
  • Powergen �goody' bag
  • Invitation to a �Coaching the Coaches' session

Last season the Powergen National Rugby Community Programme achieved the significant milestone of reaching it's 50,000th participant. The occasion was marked with a presentation made by Newcastle and England star Jonny Wilkinson during half time of the Powergen Cup quarterfinal match at Kingston Park.

Each year the Powergen National Rugby Community Programme reaches over 400,000 people last year with 35,000 active participants. With 70% of participants never having played rugby before, Powergen hope that its involvement with the Community Programme will continue to introduce new players to the sport of rugby union, and develop those who already play.

For more information on the Powergen National Rugby Community Programme contact Adam Payne at The GEM Group on 01483 209875 or