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St Austell Brewery blows the whistle on Cornwall and Somerset referee sponsorship deal

10 December 2008

St Austell Brewery is delighted to announce its further support for rugby in the south west with a shirt sponsorship deal for referees in Cornwall and Somerset.

The deal with the Cornwall Rugby Referees Society and the Somerset Rugby Referee Society is the latest through the Brewery's flagship Tribute Ale brand which is already the "Official Beer of the South West Rugby".

In Cornwall it means that as many as 50 referees, officiating in Tribute Leagues South West 2 and below, will now take to the field wearing smart new Tribute-branded shirts, and in Somerset as many as 80 referees are sponsored officiating up to level six.

This year is the second season in which St Austell Brewery has sponsored grass roots rugby across the south west through its support for the Tribute Leagues as well as having shirt sponsorship packages with some of the South West's top clubs including the Cornish Pirates and the Cornish All Blacks.

Trevor Stribley from the Cornwall Rugby Referee Society, said: "We are delighted to be working with St Austell Brewery and are really grateful to have agreed a sponsorship deal which will now mean we are able to continue to develop the work we do across the county."

Barry Maplass, chairman of the Somerset Rugby Referees Society added: "We are really grateful to St Austell Brewery for supporting us and are delighted with any support that comes our way."

Jeremy Mitchell, Head of Marketing for St Austell Brewery, said: "We are delighted to have agreed a sponsorship deal with the Cornish Rugby Referees Society. As well as a number of local club sponsorship deals, Tribute is also the title sponsor of grass roots rugby across the region so this latest deal continues to boost the link between the South West's favourite beer and the South West's favourite sport."