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England star backs Core Values campaign in Berkshire

17 December 2009

  • Delon Armitage back Core Values Campaign
  • Around 200 people to attend Berkshire’s Core Values Workshop

England and London Irish full back Delon Armitage, who is supporting the RFU 'This is Rugby' campagin in Berkshire on December 21

Photo: Getty Images

England and London Irish full back Delon Armitage is lending his support to the Rugby Football Union’s ‘This is Rugby’ campaign when it comes to Berkshire next week.

The ‘This is Rugby’ workshop takes place at Wellington College on December 21 as part of the Berkshire County RFU’s Nutrition, Strength & Conditioning, Psychology, Lifestyle, Drug & Medication Seminar. The day is aimed at young players within the county’s Under 13s – Under 16s Schools of Rugby and Constituency Body (CB) squads, their parents, CB representatives and club volunteers. In total, around 200 delegates have registered for the day.

The ‘This is Rugby’ campaign is about protecting the game’s core values; Teamwork, Respect, Enjoyment, Discipline and Sportsmanship, and by targeting a whole host of people it’s hoped it will attract more new faces to the game, and spread the game’s important messages. 

RFU Rugby Development Officer for Berkshire Dan Whiteman said: "We are pleased to have the opportunity of conveying the game’s core values to this important group of promising players at this stage of their young careers and it’s great to have someone like Delon Armitage backing this campaign. He is a great ambassador for the game."

Rugby is the fastest growing major sport in the country, attracting more people than ever to enjoy a vibrant game as professional and amateur players, volunteers and supporters. But the expansion brings new challenges to the game and a need to sustain the standards that are its strengths.

Two years ago the RFU put together a task group to run an extensive consultation exercise. The Core Values project is the first time a sport has set out to define its value system in formal terms.

"Teamwork, Respect, Enjoyment, Discipline and Sportsmanship are the values that brought us into the sport and what keep us part of it, they are what rugby has to offer and go way beyond the pitch and the clubhouse," added RFU President John Owen.

"Rugby can be proud of its unique spirit but it’s important to make sure that is protected for the future."