- PokerStars become England Team’s official gaming and casino partner
- Two-year deal will see PokerStars as visible presence at Twickenham match-days
Photo: RFU Archive
The Rugby Football Union has signed up PokerStars, the world's largest online poker room and premier destination for the world's top players, as its official gaming and casino partner for the England team for the next two years.
The agreement gives PokerStars access to a wide range of benefits including player access and imagery, perimeter and programme advertising at Twickenham, access to tickets and hospitality for Twickenham games.
Access to the stadium's new state-of-the-art conference facilities and signed merchandise will also be provided as part of the agreement.
PokerStars will become a visible presence on Twickenham match-days – in compliance with betting and gaming legislation – from November 2009 and will provide engaging experiences for rugby fans.
Julia Tasker, Regional Director for PokerStars, said: "As a brand we are excited to be involved with the RFU. This two-year sponsorship deal will continue to associate the PokerStars brand to premier sporting events and talent, whilst also enabling rugby fans to interact with the world's premier online poker room in live environments."
Paul Vaughan, Business Operations Director for the RFU, commented: "It is always exciting to welcome a new partner to the RFU family. The growth of the game over the past few years has deepened and broadened our supporter base both at matches and through our supporter clubs and as a result our rugby watching audience is a perfect match for brands like PokerStars. We are looking forward to working closely with them to help them meet their sponsorship objectives."
PokerStars joins the family of household brands sponsoring England Rugby, which includes O2, Nike, Green Flag, Land Rover, EDF Energy and Emirates Airlines.
PokerStars will also be offering exclusive online tournaments in which players will be able to win tickets to all England rugby team matches, plus other unique money can't buy opportunities involving the England team.