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England rugby stars launch RFU partnership

03 February 2010

  • Cueto, Easter and Flood on hand to launch QBE as Official Insurance Partner of England Rugby
  • Four year deal announced at QBE headquarters in the City of London
England rugby players Mark Cueto, Toby Flood and Nick Easter

Photo: Getty Images

England Rugby stars Mark Cueto, Nick Easter and Toby Flood were in the City of London today to help specialist business insurer QBE launch its partnership with the RFU, as the Official Insurance Partner of England Rugby.

QBE’s four-year deal with the RFU, which starts immediately, will bring significant advertising, hospitality and business development opportunities to the specialist business insurer. QBE is also Official Insurance Partner of the Guinness Premiership.

Cueto, Flood and Easter were on hand to meet and greet brokers and employees in QBE’s European head office in the City of London and to discuss their thoughts ahead of the upcoming centenary tie with Wales this weekend.

England winger Mark Cueto said: “It’s great that QBE has come on board with the RFU. Its help will go a long way to developing the game.”

Fly-half Toby Flood added, “Sponsorship is vital for investment in the game, and it is superb news that QBE will be assisting the RFU over the next four years, in what will no doubt prove a pivotal era for England Rugby.”

Steven Burns, CEO QBE European Operations, commented: “We undertook the partnership with the aim of raising brand awareness and growing our business. Partnering with the RFU not only provides us with high-profile opportunities to showcase our specialist capabilities, but also provides a wealth of new business opportunities.”

Burns added, “It was great to have three top England players at Plantation Place. It certainly generated a lot of excitement in the office and we look forward to seeing how they all get on at the game on Saturday.

Helena Christopher, Head of Corporate Communications, commented: “This partnership is an important step toward building our profile within rugby union and we are delighted to be working with the RFU, especially as we are able to become involved in all levels of the game.”

Paul Vaughan, Business Operations Director at the RFU, said: “Bringing QBE on board is a great acquisition for the RFU. Their specialist knowledge and commitment will help us deliver on our commitment to developing the game, at both the grassroots and elite level”.