- Agonising repeat defeat at the hands of HSBC Sevens Series leaders
- Norton grabs try No.22 but England now face Argentina in Plate semi
England went down 12-7 against New Zealand at the quarter final stage of the USA Sevens in Las Vegas.
It was the third time in three tournaments they have exited the cup competition at the hands of the HSBC Sevens World Series champions - each time by a single five-point score.
New Zealand struck in the opening minute through Frank Halai only to be overtaken shortly before the interval when former Bristol and Gloucester wing Dan Norton grabbed his 22nd try of the season with Saracens' Marcus Watson converting.
Then Tomasi Cama converted his own try two minutes into the second half and England couldn't find a way ahead in another tight finish.
Photo: Getty Images
The result sends them into a Plate semi final against Argentina looking to pick up as many points as possible towards the overall title race.
Earlier England were held to the 7-7 draw by Kenya in the final Pool D match having beaten Brazil (29-5) and Scotland (17-12) on day one.
Lavin Asego's early try and conversion put Kenya ahead in the first half, then Tom Mitchell replied - Watson converting.
The result saw Kenya top the group on points difference, earning themselves a quarter final date with Samoa and sending England into a last eight clash with the Pool A leaders.
Wales beat Uruguay 28-7 in their final pool match with two tries from Kristian Phillips and one apiece from Harry Robinson and Richard Smith - but were halted at the quarter final stage by Fiji.
Smith gave them the lead but Setefano Cakau struck twice to secure a 12-7 win and Wales now face Kenya in the other Plate semi.
Scotland were beaten 15-14 by Japan in the Bowl quarter final despite James Fleming's two tries after an earlier 33-5 win against Brazil and now take on Uruguay in the Shield competition tomorrow.