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O2 For England to provide free pies and pints during RBS 6 Nations

30 January 2012

  • 25,000 supporters' packs to be delivered during RBS 6 Nations
  • 1,000 tickets available to O2 customers for home matches against Wales and Ireland
An O2 supporter pack

Photo: O2

O2, proud sponsors of England Rugby, will be sending fans across the country a special ‘pie and pint’ pack during the RBS 6 Nations as part of the new O2 For England campaign.

Up to 25,000 O2 For England packs will be sent to England supporters to enjoy while watching the match action at home. The packs, which are free of charge for O2 customers, contain two fresh pies, two chilled beers and an England flag to help fans get behind the team from the comfort of their sofa. 

The ‘Hope & Glory’ pie – specially created by Pieminister for the RBS 6 Nations – contains British beef steak and smoked bacon, whilst the vegetarian ‘St George’ pie is filled with baked beans, button mushrooms and smoked cheddar cheese. Both versions will be included in the packs, alongside two 440ml cans of Greene King IPA, the official beer of England Rugby

Ben Youngs jumping over a garden fence with some pies...

Photo: O2

In addition to the pie pack deliveries, O2 customers can also get a free pint of IPA beer at one of more than 500 Greene King pubs across the UK courtesy of Priority Moments.

There are also 1,000 tickets available to O2 customers for the home matches against Wales and Ireland at Twickenham. Customers can apply for Priority tickets at from 9am on Friday February 10th.

For O2 customers at Twickenham, the O2 Blueroom, located in the West Car Park, will be operating a free pie and pint offer on a first-come-first served basis before kick-off, and all O2 customers will be able to take advantage of a 20% discount on replica shirts in The Rugby Store.

O2 Marketing and Consumer Director Sally Cowdry said: “At O2 we are committed to delivering great experiences for our customers.  We know how much they love our' pie and a pint' offer at Twickenham and so we built upon that to create O2 For England.  By combining it with Priority Moments we are able to offer a campaign that truly has something for everyone. Rugby fans on O2 can now have an enhanced match day experience whether watching a game at home, in a pub with friends or at Twickenham.”

England Head Coach Stuart Lancaster said: “Having the support of the fans, wherever they are, is a real boost for the players. O2 For England is a perfect way to help fans cheer on the team from home.”

Fans on O2 can be in with a chance of getting their hands on a pie pack by visiting, texting PIE to 2020.

Supporters on Twitter can keep up to date with the latest news at #O2Rugby