- O2 'Get Up For England' campaign wins prestigious Sports Industry Award
- Won Best TV Sport Commercial and Best Integrated Sport Marketing Campaign
Photo: RFU Archive
Rugby Football Union (RFU) and England Rugby partner O2 was recognised on Wednesday evening with two awards at the Sports Industry Awards 2012.
The very best work in the industry produced in 2011 was rewarded at the event, including the O2 sponsorship of the England Rugby team in New Zealand during the Rugby World Cup 2011.
The O2 'Get Up For England' campaign won both Best TV Sport Commercial and Best Integrated Sport Marketing Campaign.
The Sport Industry Awards 2012 were unveiled at a star-studded ceremony attended by 1,750 key figures from the world of sport, including a huge number of high profile media, entertainment and sporting celebrities alongside the most influential figures in British and European sport.
The judging panel included more than 40 key figures from across the industry and 50 hours of intensive judging, independently overseen.
Fantastic news – Goldschmidt
Nic Fletcher, Head of Sport Sponsorship at O2, said: "We are committed to the RFU partnership and rugby and through this delivering rich and engaging rugby experiences to fans and customers. Being recognised by sport and marketing industry peers for this activity is very flattering, especially in light of the tough competition in these categories."
Sophie Goldschmidt, RFU Chief Commercial Officer, added: "Recognition for O2's Rugby World Cup marketing campaign supporting the England Rugby team is fantastic news. O2 has been a long term supporter of the RFU and rugby across the game, its commitment to the partnership through innovative and engaging marketing and communications is evident in the quality and success of its output."