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Canterbury to launch new England kit at Drybrook RFC

03 September 2012

  • Canterbury to launch new England kit on September 19
  • Gloucestershire club Drybrook RFC chosen as the venue
Canterbury kit teaser

Photo: RFU Archive

Leading rugby brand, Canterbury, is to unveil the exciting new England rugby kit on Wednesday September 19, marking the beginning of its four-year partnership with the Rugby Football Union (RFU).

The kit, which will honour the heritage and tradition of England rugby while heralding the dawn of an exciting new era, will be unveiled at Drybrook Rugby Club. The Gloucestershire rugby club was selected as the venue for the event by demonstrating what rugby means to their local area. Drybrook was chosen thanks to its close links to its community, representing the power of rugby to unite and reinforcing the union between players and fans.

It is this ideal which has inspired the ‘England is all’ theme of the kit launch, demonstrating the togetherness of all involved in England rugby across the whole game, from coaches to players, backroom staff to RFU officials, fans, and everyone involved in the English rugby community. As part of the campaign, a series of films is set to be unveiled, celebrating the pride of several of England’s unsung rugby heroes, as well as the stories of Elite players.

Captains of England’s Elite, Women’s and Sevens squad, including Chris Robshaw, will be on hand at the event to offer a first glimpse at the inaugural England collection from Canterbury, which will be available to purchase in stores immediately following the launch event at 2pm on Wednesday September 19th.

Chris Stephenson, Chief Executive Officer of Canterbury, said: “We are hugely excited about unveiling our inaugural Canterbury and England collection on September 19. Our designers, researchers and developers have worked tirelessly to produce a kit which represents not only the tradition of England rugby, but also Canterbury’s technical expertise in the game. The England players are delighted with the results, and we’re sure the fans will be too.”