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RFU announce partnership with Dove Men+Care

20 June 2013

  • Dove Men+Care becomes England Rugby's official male grooming supplier
  • “We look forward to our journey with the England team”
Dove Men+Care

Photo: RFU Archive

The Rugby Football Union today announced a new long-term partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.  

The three-year agreement will see Dove Men+Care supplying its male grooming products to the England Senior squad from September 2013 to beyond the World Cup in 2015. Dove Men+Care is a premium range of anti-perspirant deodorants, shower gels and face care products, specially formulated for men to deliver high performance and superior skin care.

Dove Men+Care will receive match day branding rights at Twickenham Stadium including experiential and corporate hospitality rights, as well as the ability to utilise players in activating the partnership.

Sophie Goldschmidt, RFU Chief Commercial Officer, said: “We are delighted to secure this new partnership with Dove Men+Care. To have another leading brand join our partner portfolio is testament to the ever increasing appeal of rugby. Dove Men+Care has been developing strong links with the game for the past few years and this agreement will see those strengthened further.”

Dove Men+Care Brand Manager John Savage added: “Now entering our third season of Dove Men+Care’s rugby campaign, we are delighted to join the RFU as an Official Supplier.

“Having established our commitment to rugby over the last few years we look forward to our journey with the England team, as well as the opportunity to enhance the experience for their supporters as we approach the World Cup on home turf in 2015.”