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Nowell named LV= Breakthrough Player

12 March 2013

  • Exeter Chiefs youngster takes home LV= Breakthrough Player Award
  • Jack is a deserved winner of this award - Rob Hunter, England U20 Head Coach
LV= Cup Breakthrough Winner Jack Nowell

Photo: RFU Archive

Exeter Chiefs wing, Jack Nowell was today named the LV= Breakthrough Player for the 2012/13 season after a shortlist of ten nominees from the LV=Cup was put to a public vote.

The LV=Breakthrough Player Award is designed to recognise the next generation of young players under 23 competing in the LV=Cup; a competition renowned for developing future international stars.

Nowell was nominated for the LV= Breakthrough Player Award following his outstanding performances throughout all four pool stages of this season’s LV=Cup and went onto beat the likes of Bath’s Tom Heathcote and Harlequins Luke Wallace to win this year’s award.

The eye catching performances were backed up by the statisticians at Opta, who ranked him as the top performing back in the LV=Cup this season. Nowell beat more defenders and made more metres in attack than any other player in the competition, despite Chiefs failure to reach the knock-out stages.

Truro born Nowell follows in the footsteps of Gloucester Rugby’s Jonny May, winner of the inaugural LV=Breakthrough Player Award last year. Just as May went onto represent England that summer, so Nowell did last Friday, debuting for the England U20 team against Italy at Franklin’s Gardens – scoring two tries.

The fact that it is voted for by rugby fans makes winning a huge honour - Nowell

As part of the prize for winning the award, Nowell will chose a grassroots club of his choice to receive a £1,000 donation from LV=, as part of the tournament sponsors commitment to fostering the development of future rugby stars.

Speaking at the announcement of the LV= Breakthrough Player Award, Nowell said:

“To win the LV=Breakthrough Player Award is massive for me. The fact that it is voted for by rugby fans makes winning a huge honour, so thanks to everyone that voted for me. It is nice to be recognised for playing the game I love and spurs me on to keep doing what I am doing. “

LV= Cup Breakthrough Winner Jack Nowell

Photo: RFU Archive

“I have been really fortunate with all the coaching I have had throughout my career, so would like to thank all the people who have helped me get to this stage. If the donation from LV= can help players like me, it can only be good for rugby.”

Presenting the LV=Breakthrough Player Award at the Under 20s training camp in Chester was England Under 20 Head Coach Rob Hunter, who added:

“All of the players shortlisted are outstanding talents but Jack is a deserved winner of this award. He is a product of the Exeter Chiefs Academy and has been a stand out performer in the England age grade sides and his progress has been really pleasing. Jack made his senior Exeter Chiefs debut in the LV= Cup last season and the competition continues to give young English talent a stage to showcase their talents. Since doing well in the early rounds in November Jack has been a regular in the Chiefs side, highlighting the value of the competition.” 

Claire Jeromson, head of sponsorship at LV=, commented:

“Congratulations to Jack on winning the LV=Breakthrough Player Award this season, he was up against some strong competition and should be incredibly proud. Jack and the other nominees are testament to the young talent being developed in the domestic game.

The LV= Cup continues to be vital in allowing players the chance to make their mark and recognising this through the Breakthrough Player Award is very important”.

The LV= Cup Final, 3pm, Sunday 17 March, Sixways Stadium, Worcester. Tickets are on sale now from £20 each at or by calling 0844 844 0444. (Tickets will be on sale for 24 hours a day.)