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England Sevens players game for digital safari

15 March 2013

  • Players transformed into animal avatars for Marriott London Sevens digital safari
  • Spot the players and reap the rewards
England Sevens player Dan Norton is part of the Marriott London Sevens digital safari

Photo: RFU Archive

Kicking off the countdown to the Marriott London Sevens in May and this year’s safari fancy dress theme, the Rugby Football Union (RFU) has launched its own digital safari by transforming a selection of England Sevens players into 3D animal avatars.

Fans are invited to get involved in the digital safari by looking out for the animal avatars which can be spotted across all RFU channels – amongst stories, videos, pictures, tweets and Facebook posts as well as on partner websites. Be warned – these animals may be hard to spot but for those fans with the eye of the tiger there are some big game rewards.

Rugby fans and families hunting down our pack of animal avatars will be in with a chance of winning top prizes including a Marriott world-wide weekend break, £100 voucher for the Rugby Store and weekend passes for the winner and nine friends to the Marriott London Sevens.

The choice of animal was inspired by each player’s personality and match-winning qualities. You’ll have to be quick off the mark to catch the speedster Dan Norton’s cheetah avatar, but keep your eyes on the prize as the formidable presence of Matt Turner the hawk flies over you.

Cheeky Tom Mitchell will be making a special appearance on your screens, transformed into a mandrill monkey, so chase after him and get a step closer to the action. 

Entering the competition is easy – each avatar features a unique code, all you need to do is note it down then visit to enter the code along with a few details about yourself. This won’t take long and don’t forget, you could be the pride of your friends and family for winning one of our great prizes!

The hunt starts today with the first three avatars but the other four and more great prizes will be released over the next few weeks. Fans can enter once for each animal but as it will appear on a number of sites, it doesn’t matter where you find it – just follow the link and enter. 

The hunt runs until April 22, 2013 and the winner of the prize associated with each avatar will then be drawn at random. Terms and conditions can be found here.

Join in on the digital safari chat at #London7s or like us on Facebook at

For more information and to book your Marriott London Sevens tickets, visit