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RFU announces 2015 Rugby Youth Partnership

21 November 2013

  • RFU, England 2015 and Youth Sport Trust to involve secondary pupils in build-up to RWC 2015
  • School Rugby Ambassadors will play a major part in promoting the tournament
Teenagers at the launch of the Posts in the Park initiative

Photo: RFU Archive

School children across the country will get a chance to be part of the excitement of Rugby World Cup 2015 (RWC 2015) with the formation of a new youth partnership.

The Rugby Football Union, England 2015 and Youth Sport Trust are developing a programme targeting secondary school children with a range of activities during the build-up to the tournament.

This programme will include:

  • School Rugby Ambassadors – young people across the country will be selected to become School Rugby Ambassadors and will take a leading role in promoting rugby and RWC 2015 with their peers in school by organising events to mark the important tournament milestones. This programme will be formally launched at the Youth Sport Trust’s national conference in February 2014.
  • School Resource Pack – a group of teachers drawn from across the country has begun work this month to develop a teaching resource pack that will be available from summer 2014. The new resources will help teachers and students use rugby union as a tool right across school and celebrate the sport in the run up to and during RWC 2015. 
  • Welcome ceremonies – working with the Youth Sport Trust to identify local school pupils to welcome people to the tournament. This will be another opportunity for young people to learn about the history and culture of the teams, and bring a flavour of the local area to Rugby World Cup 2015.

Describing the agreement between the three partners, RFU Rugby Development Director Steve Grainger said: “We are very pleased to announce that we will be working alongside the Youth Sport Trust and England 2015 on such an exciting project to help us raise awareness of rugby union in schools and inspire more young people to play the game. Our aim is to help them feel part of the excitement that hosting RWC 2015 will bring to this country and to have a real connection to the sport in the build-up to the tournament.

“The RFU has a strong relationship with the Youth Sport Trust and this is an opportunity to involve them and their considerable experience of working with schools to change young people’s lives through sport.”   

Chief Executive of England 2015, Debbie Jevans, said: “Through this partnership we want to involve and engage young people in RWC 2015 and help spread the excitement around the country as we build towards the tournament. We want them to play an important role in welcoming the world to this proud rugby nation and this initiative will give an excellent opportunity for fans, players and visitors to interact with schools and the local community.”

John Steele, Chief Executive at the Youth Sport Trust, commented: “The country is enjoying unprecedented success when it comes to hosting major sporting events, and RWC 2015 presents another exciting opportunity to inspire young people through sport. This partnership will see the three organisations sharing knowledge and expertise, and ensuring that young people across the country feel part of what will be a very special sporting occasion.”

England 2015 Ambassador, Will Greenwood, added: “I want RWC 2015 to act as a catalyst to get more young people involved in rugby and this partnership is an excellent way to help spread the word. I hope that it will spur on all young people involved to find out about what their local rugby club can offer in terms of a community and a support base.”