- England fans encouraged to wear white, wave flags and voice their support
- Live press conference among new methods of bringing supporters closer to the team
Photo: RFU Archive
Ahead of the impending QBE Internationals, England Rugby is calling on fans to get behind the team by tweeting their messages of support using the hashtag #carrythemhome.
To unite the team with their fans, selected tweets from those cheering them on at home and in the stadium will appear on the mid-tier LEDs at Twickenham. Good luck tweets from both last season and this will be displayed on the tunnel walls as the players walk out, and fans will also have the chance to enter a Twitter competition to deliver their message of support in person and watch the team train ahead of the final match against New Zealand.
The initiative will be supported through the RFU’s social channels, print media, as well as in stadium media, big screens, LEDs and on pitch entertainment.
Match day activation will enhance the noise and atmosphere of the whole crowd to inspire the team, including a new 55 strong male choir in the stadium bowl, and England flags will be given out to fans, as well new stadium branding to help to create a white wall to represent England’s support.
The emphasis on boosting the fan experience also includes the creation of a new weekly video, The Tale of the Test, released on a Monday after the match to tell the story of the weekend. This will include player interviews, tunnel cam and highlights from all the action on the pitch. In addition:
- Stuart Lancaster’s press conference every Thursday to announce the team will now be streamed live on RFU.com and YouTube.
- England Rugby has launched its first Google+ page, with the visual platform working well for displaying rugby content.
Sophie Goldschmidt, Chief Commercial Officer, RFU said: “We’ve developed new ways to connect fans with the team, whether they are watching the match at home, in their local club, or here at the stadium. We know that their support can go a long way to inspire the team on the pitch. Through our digital channels we want to continue to give viewers further behind the scenes access into life inside the camp and reach new audiences with our content.”
The Twickenham crowd are encouraged to check out the new and improved West Fan Village, which has been designed to:
- Give fans more food, drink and entertainment choices pre and post-match.
- Drive further support for the players, with a new emphasis on celebrating the arrival of the team. This gives fans the chance to show their support before the players head into the tunnel and fans take their seats.
- Entertainment includes the QBE brass band performing on the QBE Band Stand for the first time, the new Guinness Surge Bar and Bollinger Bar and Garden, the O2 Blue Room, the BMW Lounge and a BMW Race Track.
Sky Sports News will be broadcasting live from Twickenham from 7am ahead of each QBE International.