- Simon Amor believes he has the skills to take England Sevens forward
- "Simon has the skills and the vision" – Joe Lydon
Seven years after retiring from a glittering international career, Simon Amor feels he now has the experience and attributes to take England Sevens to the next level as head coach.
With four Hong Kong titles and the 2004 IRB Player of the Year gong on his CV, Amor is held in the highest esteem for his achievements on the pitch, but the 34 year-old worked to develop the leadership and management skills required to prosper in his “dream job”.
Speaking at the announcement of Heathrow Express as England Sevens’ principal sponsor, the new England Sevens Head Coach said: “It’s always been my ambition to become the head coach and what was important for me was to step away from the men’s sevens environment and learn my trade in coaching, management and leadership.
Photo: Getty Images
“I was very fortunate to spend two years with UK Sport as a performance advisor in the build-up to the Olympics and look at the world class programmes there; lead the women’s sevens programme for the 2009 world cup; and for the last two years drive London Scottish forward from a part-time outfit to a full-time model which is performing well in the Championship.
“Those lessons have been learnt and skill sets put in place to hopefully drive England Sevens forward.”
Amor will report to the RFU’s Head of International Player Development Joe Lydon, his former England Sevens Head Coach. Lydon, who led the side from 2001-2004, is proud of the recruitment process and said Amor was the outstanding candidate to emerge.
“We had some great candidates for the job and a very thorough process but Simon came out with flying colours,” he said. “Not only his vision and his plans but also his experience – he’s captained England Sevens. He has a wealth of experience already but he has the aspirations to grow the programme and grow himself.
“These are exciting times; new sponsor, new head coach and a group of players who can go places.”
Photo: Getty Images
On the new partnership with Heathrow Express, Lydon added that after speaking to the company management he’s confident it will be a mutually beneficial relationship.
The former England Backs Coach added: “Speaking to the company and its leaders about their aspirations, it’s all very new, but they want to grow the brand of England Sevens and their own brand with it. They recognise the opportunity that England Sevens provides to do something slightly different for them as a company.
“The initial thoughts are that it will be good for Heathrow Express and good for England Sevens – if you start on that footing and grow it together it will be perfect.”
Amor and Lydon’s assessment of where England Sevens are and where they plan to take them will follow on RFU.com next week.