- Leeds Carnegie renamed Yorkshire Carnegie
- Sir Ian McGeechan behind historic rebrand
Photo: RFU Archive
The 2014/5 Greene King IPA Championship will include the name of Yorkshire Carnegie after the unveiling of Leeds Carnegie's new name and logo at Headingley Carnegie Stadium today.
Earlier this year, Sir Ian McGeechan revealed plans to create Yorkshire Carnegie from the start point of Leeds Carnegie and put in place the foundations to create a sustainable and successful club for the county at the elite level of the game.
Following support from the Yorkshire RFU and approval from the RFU, the club have revealed their new look logo and colours from next season which incorporates the white rose of Yorkshire. The unique design includes fifteen petals, representing the players that come together to create one powerful team.
These petals are surrounded by five points, which represents the five development areas within the region which are North, East, South, West and Central and is designed to show that the new club will include all those regions to develop the game and players in those areas. The theme of the five regions is also replicated at the heart of the new logo, demonstrating that those regions are all key to the future success of the club.
Commenting on the launch, Sir Ian McGeechan said: “This has been a long process with a great deal of consultation with all interested parties. I would like to particularly thank the Yorkshire RFU committee and the RFU for their support and guidance during this process.
“The team will have Yorkshire at the heart of its identity and I believe that this very special brand can help us achieve something that cannot be delivered elsewhere in England.
“Our vision remains to produce and sustain a Premiership team in Yorkshire, based on Yorkshire talent with Yorkshire support.”
Yorkshire has long been associated with the success at the elite level of the game of Rugby Union. One in seven of all English-born full internationals for England were born in Yorkshire including current stars Rob Webber, Luther Burrell and Danny Care.
Club Chief Executive Gary Hetherington added: “Today is hugely significant day in the history of Rugby Union in Yorkshire. Sir Ian McGeechan’s passion to create a club to spearhead the challenge of creating a successful Yorkshire club is something we have all bought into and now we are in a position to take the next step in that process.
“Our goal is to gain promotion to the Premiership and with that in mind we have invested significantly more in the squad than last year for the new season, signed six new players and will operate with a full time squad of 35 first team players.
“The process to attract new funding and owners is making good progress and we will make further announcements in due course. However, there is a genuine excitement about the future of Rugby Union in Yorkshire which is something we hope to build on in the forthcoming years and we welcome contact with individuals and enterprises who can support us to achieve our vision,” added Hetherington.