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Tickets for the Saturday of the Marriott London Sevens (May 10) have sold out ahead of the weekend for the first time in the event's history.
Seats are still available for the Sunday, when fans can see the finals action and the HSBC Sevens World Series winner crowned, as another anticipated weekend record-breaking crowd rocks up.
The fancy dress and entertainment theme always proves popular and this year over 115,000 are expected to get in the Monster spirit.
With the 16 top international sides battling it out, fans can enjoy over 630 minutes of rugby, as well as a whole host of off-field entertainment.
In a first, England Rugby has teamed up with global kids hit, Moshi Monsters, offering even more family fun on the Sunday.
Over 80 million kids around the world play BAFTA award-winning Moshi Monsters – the online world of adoptable pet monsters. Three of the main characters, Katsuma, Furi and Dr Strangeglove, will be meeting young supporters in Monsterville, Twickenham Stadium’s West Fan Village, where the child activity zone will feature inflatables, rugby skill challenges and face painting.
Following on from its huge online success, Moshi Monsters has expanded into the real world with physical products including best-selling toys and a DS video game, a top-five music album, theatrical movie, books, apps and much more.
The Moshi Monsters magazine is also the number one best-selling children’s magazine in the UK and one lucky reader has won the opportunity to be the England Sevens team mascot, running out with the players past the Heathrow Express flag bearers. The guard of honour for the Cup final will be formed by school classmates of the winner of a ball design competition which ran in over 5,000 primary schools.
Sunday’s entertainment includes a performance from “The Roar of the Jaguars”, official cheerleaders of NFL team Jacksonville Jaguars, who will also meet and greet fans in Monsterville alongside the big stage and screen, live music, interactive games and picnic areas.
Rugby Football Union Chief Commercial Officer, Sophie Goldschmidt, said: “Selling out Saturday with over a week to go until the Marriott London Sevens reflects both the growing profile of sevens and the popularity of the event.
“We are always on the lookout for new ways to take the event experience one step further and are excited to be the first sporting governing body to work with Moshi Monsters. With the huge variety of entertainment and activities available on Sunday, which is both the finals and the family day, this year is set to be a Monster weekend in every way.”