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Young Rugby Ambassador programme

Young Rugby Ambassadors with Will Greenwood and the Webb Ellis Cup

Photo: Leo Wilkinson Photography

The RFU lead up and legacy plan contains a pledge to support the development of young volunteers in rugby clubs across England. The “Young Rugby Ambassador” programme will excite and engage young people in the build-up to and legacy from the Rugby World Cup 2015 (RWC 2015 and have a lasting impact on the development of the game.


Our vision is to showcase the talents and potential of young people to club administrators, committees and local communities and to engage more young volunteers in the management of rugby clubs. By genuinely embedding a new generation of young people in the decision-making fabric, we will transform the club environment.


The RFU will work with selected rugby clubs across the country, split into three phases between July 2013 and RWC 2015. In each club up to four young people aged 16-20 will be identified and given the role of “Young Rugby Ambassador”. They will commit to:

  • Arrange a series of meetings/briefings/social evenings in their club to communicate the latest news on RWC 2015 using resources provided by ER2015 and RFU
  • Bring alive the RFU lead up and legacy strand on cultural engagement by getting people in their local community talking about rugby via art, photography, local history, film, music, etc
  • Support the RFU lead up and legacy strand on bringing back 16 to 24 year-old players with each ambassador aiming to get two 16 to 24 year olds from their community playing rugby again


The programme was formally launched at a series of Young Rugby Ambassador conferences on October 31, 2013. YRAs and adult mentors attended the conferences to kick-start their involvement. Phase 2 is now open! Please visit our Registration page to register your interest.

Young Rugby Ambassador conferences

These inspirational events secured buy-in of ambassadors, making them feel part of the RWC 2015 team and inducting them into their role.

Phase 2 Conferences, which will take place at rugby clubs in your area, will:

  • Share key information about the Rugby World Cup and specifically RWC 2015
  • Discuss ways of engaging returning 16 to 24 year-old players
  • Explore opportunities to create local cultural engagement
  • Explore different leadership/ambassadorial styles

The first ten YRA conferences were held on Thursday, October 31, 2013 to mark two years to go until the Rugby World Cup 2015 final. Young people (via the RFU National Youth Council) were involved in delivery of the events alongside former England players with experience of playing in the RWC. There was also a separate strand on the day for the mentors.

Ongoing support

After attending a conference, the YRAs and mentors will receive ongoing support from the RFU and RWC 2105 to help them achieve the objectives of the programme. This will include a regular e-newsletter providing updates and advice, inspirational resources and materials and three challenges per year, with some great rewards and incentives for completion of the challenges.

For more information on becoming a Young Rugby Ambassador, download the person specification (PDF 228kB).

Find out more about being a Young Rugby Ambassador mentor here (PDF 260kB).

Downloads and resources


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