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The LV= Cup

LV= Cup Final 2014

Photo: Getty Images

The LV= Cup derives from the RFU Senior Knockout Cup, which has been played since 1972 and has been previously called the John Player, Pilkington, Tetley's Bitter, Powergen and EDF Energy cups.

The competition sees 12 Aviva Premiership clubs and four Welsh regions play over four weekends, followed by the semi-finals and final. Each team is guaranteed two home and two away inter-pool fixtures, with the top teams from each pool qualifying for the knockout stages

Exeter Chiefs won the LV= Cup for the first time in their history on March 16, 2014, sealing a 15-8 win over Premiership favourites Northampton Saints.

LV= Rugby festival

Photo: Pinnacle Photo Agency

With Sandy Park selected as the final venue before the start of the season, Exeter Chiefs fans flocked to the ticket office after their side clinched a spot in the final following an historic win over Bath Rugby in the semi-finals. Saints fans also made the journey to the South West, with over 2,000 providing a roaring vocal support for the travelling side in a sell-out LV= Cup final.

In what topped off a fantastic LV= rugby weekend for the city – including a festival in Princesshay Square gardens for all the family – Exeter Chiefs displayed a confident showing to beat Premiership leaders Northampton Saints in a 15-8 victory.

The next generation of young talent

Recognised for enabling the next generation of international rugby players to break through, the LV= Cup has unearthed a wealth of talented young players in recent seasons including Breakthrough Players Jonny May, Jack Nowell and most recently, Ollie Devoto.

2014 LV= Breakthrough Player Ollie Devoto

Photo: Pinnacle Photo Agency

Launched in September 2011, the LV= Breakthrough Player Award is designed to recognise the wealth of impressive young talent on show in the competition. Two players from each round, along with two 'wildcard' players, who have strong overall competition statistics, compiled by Opta, form a shortlist which is submitted to a fan vote on

Fans vote for the winner of the LV= Breakthrough Player Award with the recipient announced prior to the LV= Cup final. LV= will then donate £1,000 to a grassroots rugby initiative of the winner's choice.

Not content with just identifying promising talent on the field, the LV= Cup further broadened its horizons in 2012 to find the next generation of rugby writers. The LV=Young Reporter Competition invites children under the age of 16 to submit a 200 word review of any LV= pool game with a winner selected per round.

LV= Young Reporter

Photo: Pinnacle Photo Agency

A panel, comprising of representatives from the Rugby Football Union, LV=, Premiership Rugby, the Welsh Rugby Union and a National rugby journalist will review the four finalist reports and select one overall winner, who will receive four VIP tickets to the LV= Cup final, plus a chance to interview LV= Ambassador Lewis Moody on pitch, as Jasper Reid did in 2014 and Sam Durham in 2013.


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